About us

Introduction

Sehhah is a premium Emirati brand established in 2021 under Al Wathba Dates & Sweets Company. The brand was born as a refined blend of heritage and innovation, offering a diverse range of carefully crafted dates and healthy sweets that cater to modern tastes without compromising on quality or cultural identity.

The name “Sehhah” is inspired by an old Emirati dialect word that refers to a single date or a small bite of a date, reflecting the warmth and simplicity of Emirati hospitality. This essence is translated through luxurious products, elegant packaging, and production facilities that meet the highest standards of quality and hygiene.

By combining modern manufacturing with natural ingredients, Sehhah aims to be the preferred choice for date and health-conscious sweet lovers — whether for daily enjoyment or as elegant gifts that reflect refined taste.

VISION

To be the leading local and regional destination for those seeking innovative, high-quality date products that combine authenticity and excellence.

VALUES

Originality, Innovation, Excellence, and Sustainability.